What are the benefits of Direct Mail?

1. It’s targeted. Mail can focus on the relevant audience (e.g. by interest, demographics, purchase or behaviour). This reduces wastage, your message only goes to those you select.
2. It’s universal. Everybody consumes mail. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately
3. It’s personal. With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests.
4. It’s flexible. Mail has few restrictions compared to other media (size, weight, shape, colour) leading to limitless creative possibilities. You can add impact by including a special offer or free sample in the envelope.
5. It’s physical. Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Affects all five senses: sight, sound, smell, touch and taste. Mail is the only medium to provide the creative possibilities to engage the customers on all levels.
6. It’s measurable. Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.
7. It’s direct. Mail doesn’t compete with and is not dependant on other content like in a magazine, newspaper or online site. It is actively consumed so it delivers much greater engagement and understanding.
8. It’s portable. A letter, leaflet, brochure or mail pack can be taken anywhere. You can take the mail with you to read on the train, in the garden, in any room of the house. Consumers love the fact that they are in control and can read the information when it’s convenient to them.
9. It’s silent. What you do through direct mail can be kept secret from your competitors, which is a big advantage in today’s market. Your competitors keep an eye at what you offer, just like you keep an eye on them..
10. It’s complementary. As part of an integrated campaign, mail has a strong role in providing the personal, compelling message delivered directly to the recipients own hands and household. Case studies show how it not only builds short and long term effects but is often kept by the household for reference, prolonging the brand presence and deepening the communication effect..

Should I use Direct Mail or E-mail?

Direct Mail has a lot of advantages comparing to Email:

1. Direct mail gives you the space you need to tell the whole story. If you write a compelling letter, readers will stay with you. They will NOT stick with you in an email.
2. In direct mail, you can use emotion. In your letter or flyer you can inspire, frighten, cajole, convince, make cogent arguments, and motivate. Readers just don't want that in an email. They want you to tell them the facts and get out.
3. In direct mail you can include different pieces you can hold in your hand. A colourful flyer, a testimonial sheet filled with raves, objective product reviews, you name it. You never know what's going to capture a reader's interest or attention. With an email you get pixels on the screen and nothing more.
4. When you read through your email, you're sitting at a desk staring at a monitor and you're busy. When you sort through your postal mail, you're probably much more relaxed and feel less put upon. This difference in receptivity is, incalculably important.
5. Any huckster can send millions of emails in a few minutes. Direct mail's high cost of entry requires more planning, forethought and cost. This tends to attract a more serious advertiser and filter out the fly-by-nighters. And consumers know this well.

I have never used Direct Mail. How do I start?

1. Letterhead. A sales letter should always include your company logo, name, and address.
2. Addressee. Many direct mail pieces, particularly those mailed by local businesses, do not personalize each letter. Instead the letter begins with a generic introduction, such as Dear Sir or Dear Madam. If you are using a generic introduction, do try to personalize as much as possible with greetings, such as Dear Doctor or Dear Parent. It is preferable and more efficient to address the letter to a specific person by name. Interpack can create and print personalized letters for you. (Dear Mr.Smith)
3. Attention-grabber. Grab the reader's attention in the first sentence. This is the most important part of the letter. Unless your first sentence is highly compelling, many readers may not continue reading the letter.
4. Focus on benefits. You want to focus on the benefits of your product in the body of the letter. Your product has many features that your customers will ask about, but it is the benefits that will sell them. A feature is anything in-herent to your product. A benefit is what your customer derives from the product.
5. Testimonial. A testimonial can be used to add credibility to your company and your product or service.
6. Highlight key phrases. Keep the reader's attention. Some readers will skim through your letter and could miss the most important points. Highlight key phrases that stress benefits to keep the reader interested in your product.
7. Call to action. Call your readers to action. They need to feel like they should act quickly or they will lose the offer. Make it easy for the readers to act.
8. Add a postscript. Add a postscript at the end of the letter. Many readers skip to the end of the letter for the "bottom line." A grabber "P.S." statement will ensure that your message isn't lost.

How can I find Mailing Lists?

You can use your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded in the past.

Interpack can provide you with a mailing list of potential customers. People or companies who are likely to be interested in the benefits of your products or services. You can order Business lists, Consumer Lists, Telephone lists or Occupants lists. For more information please check the : Mailing List Page.

Never forget a mailing is only as good as its list.

Are your mailing lists accurate?

All our mailing lists are updated with the records entered in the Data Protection Authority law 2472/1997 article 13. The list of people who stated they do not want to be contacted.

What will the postage expenses be?

Before you print anything, please make sure your mail-piece meets the POSTAL SERVICE REGULATIONS! Interpack can advise you how to reduce mailing costs. The only thing you have to do is contact us before you print.

Why should I prefer Interpack Direct Mail Services?

SPEED. Interpack is able to consistently deliver all mailing jobs on agreed time.
ACCURATE. Interpack maintains a rigorous work process with mechanisms for quality control, giving you the confidence of knowing your direct mail is done right.
ADVICE. Interpack will always advise you how to reduce mailing costs and how to create the most effective direct mail for your product or service.
CONVENIENT. Working with us will be easy for you. You will receive a fast quotation, it will always be easy to contact us and we will help you find a solution to any problem concerning your project.
AFFORDABLE. We consider ourselves successful when we help save you money on postage, mailing lists and mail fulfilment.

What quantity does Interpack handle?

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